Five sister websites get fresh looks and added features

Freshy + Tiger
5 different websites for the Tiger company on different devices
Categories Ongoing support//SEO//Website architecture//Website design
Industries Energy//Environmental//Retail
6 month average from project onset to launch
Ongoing support

About Tiger | | |

Headquartered in Charlottesville, Virginia, the Tiger family of businesses has grown to 350+ employees across 4 states. Their locally owned, family-run businesses cater to a wide range of markets and industries, however their main focus is on providing energy. With over 40 years in business, Tiger has expanded from energy — both fuel & solar — to gourmet to-go markets and car washes.

Tiger Fuel, The Market, Tiger Solar, Tiger Wash logos

Project summary

Since 2019 Freshy and the Tiger team have partnered to fully redesign their five company websites.

Beginning with The Market by Tiger, Freshy worked with the Tiger marketing team to bring the brand to life and fully showcase their online ordering capabilities and rewards programs. The Market by Tiger being a stand alone brand in its own right, Freshy helped design a unique look that still maintained the integrity of the Tiger brand.

With TigerWash, locations were a key element to the website redesign. Each of the 9 locations has its own dedicated page that outlines the amenities and specific services offered at that location. Freshy also developed an interactive map that can be expanded as Tiger adds new locations. In addition to valuable information being readily available to their customers, the location pages enhance the organic search engine optimization footprint of the website, creating unique indexable content for each and every location.

Next, Freshy worked with Tiger on their newest venture, Tiger Solar. As a newly acquired division, Freshy and the Tiger team were tasked with rebranding the original site to Tiger Solar and restructuring the menu, sitemap and content to ensure optimal user experience. Similar to TigerWash, locations were a large part of this rebuild and redesign process. The Tiger Solar site houses 5 unique location specific pages that help them reach their target markets.

With their continuously growing family of companies, Tiger wanted a central location for prospective employees to not only see the benefits of working with them but also be able to easily apply for open positions. From this need, Work with Tiger began to take shape. From benefits, to culture, to employee spotlights, has everything a prospective employee needs to know.

Finally, the last site to be redesigned was the main Tiger Fuel website. Freshy’s job on this project was to redesign the long standing existing site to a much more modern layout, in keeping with the rest of the sister sites. Freshy helped Tiger redesign and restructure their corporate site while maintaining key aspects such as custom forms and an integration with their account/login system.

Key website features

Tiger websites showing locations
Tiger laptop and desktop showing locations
Tiger tablet device showing Instagram feed
Tiger laptop and desktop devices with reviews
The Market by Tiger
Kelsey Moore
Kelsey Moore
Director of Customer Experience
10 yrs WordPress experience
Madelein Peña
Madelein Peña
Web Designer
12 yrs WordPress experience
Erin Cortazar
Erin Cortazar
Retained Services Lead
10 yrs WordPress experience

Meet the Freshy team who brought this project to life

It’s been such a pleasure working with a client like Tiger that truly cares about aesthetics, functionality and the user experience across all their websites. All the Tiger sites put their users first, allowing for a seamless journey throughout each website.

Tiger’s level of engagement, organization, and attention-to-detail was the main reason the entire process went extremely smooth, from start to finish.

Tim Burford | Creative Director | Freshy

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